Licencing Expo Europe 2018

Rilakkuma will be at Brand Licensing Europe 2018 in London (Oct 9th through 11th) at Olympia.
Come to see us!

Licensing Expo 2018
Rilakkuma copyright
What is Rilakkuma What is Rilakkuma

What's Rilakkuma

“Rilakkuma” means “Bear in relaxed mood”. At all time and everywhere it goes it is continuously lazy and relaxed.
Rilakkuma is totally stress-free and also doing things on its own pace. Rilakkuma is someone impossible to be hated by others.
You will be dragged into Rilakkuma’s world and become lazy and relaxed while watching what everything he does.

Rilakkuma Program has grown to partner with more than 500 licensees, 100,000 kinds of products, and reached to more than equivalent to US$10 Billion at retail throughout the Asia since 2003. We are seeking more opportunities to develop Rilakkuma Licensing Program in different territories and Rilakkuma Brand has been recognized through various events and store promotions. Our mission is to pass on Rilakkuma spirit and spread it out to the world. Come on board!

here is info rilakkuma licensing merchandise and promotion in the world

By license agreement, you can use "Rilakkuma" for your products.

Rilakkuma 2016 Rilakkuma 2016
01

In 2014, held the event with making the special debut at FAO Schwarz on 5th Avenue in New York City.

Rilakkuma 2016 Rilakkuma 2016
02

2016 Spring, collaboration with BONTON, a French high-end concept shop for kids and babies. This sensational event was introduced by many media including CNN.

Rilakkuma 2016 Rilakkuma 2016
03

Rilakkuma appeared in The Hollywood Christmas Parade, a big famous winter event in Los Angeles in 2016! It excited the spectators and TV audience nationwide along with the world-famous movie/TV stars and characters.

media & promotion

2015 - 2016 Rilakkuma’s Sweet Time Exhibition (Taiwan)

2015 - 2016 Rilakkuma’s Sweet Time Exhibition (Taiwan)

October 2015 Open RILAKKUMA CAFE (Taiwan)

October 2015 Open RILAKKUMA CAFE (Taiwan)

2015 - Chocoolate (HK)

2015 - Chocoolate (HK)

December 2014 MARUQ - Xmas MARUQ shop event at San Francisco

December 2014 MARUQ - Xmas MARUQ shop event at San Francisco

April 2014 MTV Movie Awards - MTV Movie Awards at SLS Hotel

April 2014 MTV Movie Awards - MTV Movie Awards at SLS Hotel

July 2015 ANIME EXPO

July 2015 ANIME EXPO

media & promotion media & promotion

how to use

The flow of negotiation will be as follows.

  • Inquiry Inquiry
  • Request for Information Request for Information
  • Proposal Submission Proposal Submission
  • Review Review
  • Condition Negotiation and Agreement Condition Negotiation and Agreement
  • Product Commercialization Product Commercialization
LIMA Membership
Rilakkuma special gift copyright

special gift

Rilakkuma special gift

Entry now for inquiry and you will receive a special Rilakkuma Mini Book.
*(One book per one company while supply lasts.)
*Please complete following for more details.

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