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Social Action Program


Part of its profits which has been generated by this project will be donated to U.S.L.A (United States Lifesaving Association) for their activities. U.S.L.A is a nonprofit organization based on mainly volunteer activities. It’s a professional association of beach lifeguards and open water (beach, lake, river, pool) rescuers to work to reduce the incidence of death and injury in the beach and open water.


In April of 2002, with assistance from authorized nonprofit organization, Association for Aid and Relief, Japan (AAR) we have successfully launched the “PEACE PROJECT”. We have implement “Peace Mark” which is our company registered trademark to utilize and develop various merchandise. Part of project profit will be donated to AAR to support their worldwide relief operations, especially among children and surviving in vulnerable position.


In 2008, with the help and support from Route 66 Preservation Foundation U.S.A. have launched the “Route 66” brand. Part of its profit will be donated to the foundation to support the historical Route 66 of its reconstruction and preservation, also be its assistance to lore the history and heritage of Route 66.